Search Engine Optimization (SEO) for short is making your site and the site’s individual pages visible and relevant to both search engines and search engine users. Having an efficient and well thought out SEO strategy is one of the most important and profitable things you can do for your business.
A well-designed Search Engine Optimization campaign will help you to ensure that your website can be found by those searching for products or services relating to your business.
Understanding your audience is a huge part of a successful search engine optimization strategy. You need to know your customers, where they are, what they do, so that you market your site too, and write your content accordingly.