Benefits of Google AdWords
Budget friendly– You can start off with a very small budget to “test the water” and pause your campaign whenever you want.
Quick Results– An SEO strategy can take a couple of months before you see any results, while with a Google AdWords strategy you get to see your ads straight away.
The Top three results on the search engine are PPC ads
AdWords is measurable– Every single aspect of your AdWords campaign is measurable, right down to the number of clicks, number of impressions, click through rate , number of conversions, conversion rate, and the cost per click. Having a dedicated team regularly optimising your campaigns, fine tuning keywords/ads/ad groups will ensure your performance improve over time.
Highly Targeted– An AdWords campaign is highly targeted. With AdWords, there are options for :
Location Targeting – Google AdWords allows you to target specific geographic locations. You can choose countries, cities or even a radius around a location.
Time Targeting– AdWords allows you target users at particular times of the day.
Mobile Targeting – AdWords allows you to target mobile devices.
Language Targeting – AdWords has over 40 language options for campaign targeting.
One of the first steps we will take in creating your campaign is to conduct in-depth keyword research for the specific product or service you are wishing to promote. By choosing keywords with a high search volume and low competition, we will help you to drive more targeted traffic to your website and lower your cost-per-click. By continually monitoring your campaign we will ensure that click rates remain high, your keywords stay relevant and your cost per conversion stays low.