Step 6: Analyse and optimise
Once your campaign is written and in ‘test’ mode our team will constantly monitor and then analyse the different variations of your ad and fully optimise your campaign over the course of your Test Cycle (which normally lasts 2-3 weeks from it going ‘live’.)
At the end of the Test Cycle you’re left with arguably the perfect ad (or two!) for your business. The ones that work best and which deliver a steady flow of leads at an acceptable cost.
The difference our Test Cycle makes to a campaign can be staggering.
Once you emerge from the Test Cycle, you’ll see more leads, at a lower cost as the optimisation fully kicks-in. In simple terms, after your Test Cycle all your budget is spent on ads that have been proven to work.
If you think about how many hours it would take you to do all this split-testing, analysing and optimising, across multiple ad combinations, you’ll begin to appreciate the difference that doing Facebook Ads ‘professionally’ makes, compared to the ‘enthusiastic but amateurish’ approach that most businesses adopt.
And, of course, we do all the work, so you can devote your time to other, more important, aspects of your business.